Technical SEO is the groundwork that lets search engines find, understand and trust your pages. Great content will struggle if the foundations are weak, so it is worth checking these basics regularly.
Crawling and indexing
- Submit an XML sitemap in Google Search Console and check for errors
- Make sure important pages are not blocked by robots.txt or a noindex tag
- Fix broken links and avoid long redirect chains
- Use one canonical URL per page
Page speed and mobile
- Compress images and use modern formats
- Enable caching and remove unused scripts and plug-ins
- Test with PageSpeed Insights on a mobile profile
- Check that text, buttons and forms work comfortably on a phone
On-page basics
- One clear H1 per page with logical H2 and H3 headings
- A unique title and meta description for every page
- Descriptive alt text on meaningful images
- Internal links between related pages using clear anchor text
Structured data
Schema markup helps search engines understand your organisation, services, articles and contact details. Keep it accurate and consistent with what is visible on the page, and validate it with Google’s Rich Results Test.
Review monthly
Check Search Console for indexing issues, coverage changes and performance trends. Small fixes made early stop larger problems building up.
Our Marketing & Lead Generation team can run a full technical review. Contact us to get started.